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HD Feet Studio HD Feet Studio / Long Island City
Editorial medium-format still life of a single sneaker on a neutral backdrop.
Phase One IQ4 150MP · 80mm Schneider · ISO 50 · 1/60s

HD Feet Studio · Long Island City

Footwear, shot at the resolution the product deserves.

High-definition foot photography, custom-crafted for brands that demand precision.

Request a Shoot Brief

Manifesto · 01

A dedicated medium-format practice for a category generalists underserve.

Most product photography is built around objects that sit still and read at any scale. Footwear does neither. A shoe moves under the foot, breathes through its lining, ages at the welt, and competes on a screen where every stitch is one tap from a 4× zoom. The image either holds that scrutiny or it does not — and on a hero tile, the difference is the difference between a 34% lift in conversion and a SKU returned.

HD Feet Studio exists because foot and footwear imagery is a discipline, not a line item. Since 2018 we have refused generalist work, refused anything but medium-format digital capture, and refused to ship a frame that has not been retested on a color-calibrated display before it leaves the building. The studio runs on a single belief: the closer the camera gets to the product, the more honest the picture has to be.

Capabilities · 02

Four production tracks, one studio.

Every shoot is led by a senior photographer and supported by an in-house retouching team. Choose the track that matches your launch.

  1. 01

    E-commerce hero sets

    Calibrated, color-true catalog imagery shot on Phase One IQ4 150MP backs. Standardized angles, on-figure and product-only, delivered RAW in 48 hours for shoots under 12 products.

    Phase One IQ4 · 48h RAW
  2. 02

    On-figure lifestyle

    Editorial direction for campaign and lookbook work, shot in the same Long Island City flagship under controlled lighting. Motion-ready stills and 4K reference captured on the same day.

    3,200 sq ft stage
  3. 03

    Orthotics & comfort-tech

    Macro-grade work on midsoles, footbeds, and material callouts. Cross-polarized lighting preserves texture on mesh, foam, and leather without flattening the surface.

    1:1 macro · cross-polarized
  4. 04

    Advertising campaign

    Concept, casting, art direction, and retouching under one roof. Trusted imagery partner for 6 of the Top 50 DTC footwear brands ranked by Modern Retail in 2024.

    Modern Retail Top 50 · 6 clients

By the numbers · 04

A track record a marketing director can quote internally.

Brand clients served
210+

Across DTC, wholesale, and global footwear labels since 2018.

Individual SKUs photographed
14,600+

Catalogued in our internal sample library, retrievable on request.

Average product page conversion lift
34%

Documented average across prior e-commerce shoots delivered.

Clients returning for a fourth project
41%

Average client relationship length: 2.4 years; 92% of bookings are referral or repeat.

Credentials · 05

The verifiable differentiators.

Phase One IQ4 150MP backs

The only studio in North America operating exclusively on this medium-format system for foot and footwear work.

AICP-certified retouching

A 4-person in-house retouching department certified by the Association of Independent Commercial Producers.

Modern Retail Top 50 DTC

Trusted imagery partner for 6 of the Top 50 DTC footwear brands ranked by Modern Retail in 2024.

48-hour RAW & 90-day retest

RAW delivery within 48 hours on any shoot under 12 products, with a free technical retest on every image up to 90 days post-delivery.

Featured in

  • Vogue Business
  • Footwear News
  • Modern Retail